Innovative Broadcasters Make Immediate ROI with HD Radio™-on-Translator Plays
The chicken and egg syndrome has impacted every major broadcast rollout. The issue is straightforward: TV or radio broadcasters are reluctant to spend the money to create new content before there are a lot of receivers in the market capable of getting that new content. But device makers won’t invest to build new devices until there is content out to support them. Who goes first, the chicken or the egg?