HD2/HD3/HD4 Listening Ramping
HD Radio™ Technology Continues to Help Local Radio Deliver New Programming and Listeners
Over 4.7 million people listened to an HD2, HD3 or HD4 channel in an average week, according to the latest Fall 2013 Nielsen Audio Nationwide audience estimates. Also, during that same period, cumulative audience, or Cume, (the total number of unique listeners) grew over 256%.
As the installed base of HD Radio receivers rapidly increases and broadcasters continue to take advantage of digitally fed translators, the audience for HD2/HD3/HD4 programming has continued to expand.
Great new programming is helping to drive audience growth in a wide range of markets.
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