Emmis St. Louis
A concert hall in St. Louis needed to reach a new audience of music lovers that would be interested in purchasing tickets to upcoming shows. The team at Emmis in St. Louis created a custom ‘Concert package’ for their client targeting their music enthusiasts with hour long programming on two of their HD3 channels. These programs focused on music from upcoming performances at the concert hall with custom audio from the artists.
As a result of this promotion, the first show under the ‘Concert package’ was a sell out. The client was very pleased with the cost efficiencies of using HD3 stations and has signed on for additional shows.