The Digital Revolution Will Not Be Televised -- It's On Your Radio
Site launches along with new HD2 formats in 28 cities nationwide as digital receiver prices plummet
ORLANDO, Fla. February 13, 2006 – HD digital radio has arrived, with revolutionary clarity of sound and unprecedented freedom of program choice. Complementing the new HD2 multicast formats launching in 28 markets nationwide, the HD Digital Radio Alliance today announced the launch of HDRadio.com (www.hdradio.com) the new epicenter of consumers’ digital radio lifestyle. This new Web site promises to be the go-to resource for consumers for all things HD digital radio.
HD digital radio means FM that sounds like a CD, AM that sounds like FM and farewell to snap, crackle and pop. Because digital signals can carry more information, the digital radio revolution also means a wide variety of new programming and new formats on HD2 multi-cast channels. And since it’s radio, it’s still local and free. More than 3,000 stations are currently upgrading to digital broadcasting, with more than 700 already on the air.
But if a digital radio signal revolutionizes radio and no one can hear it, did it happen? That’s where HDRadio.com comes in. The site helps consumers join the revolution with information on what HD digital radio is, what’s on the air in their area, where to buy a digital radio receiver and more.
“HD digital radio is the hottest thing to happen to consumer entertainment since FM, and HDRadio.com has everything you need to create your digital radio lifestyle," said Peter Ferrara, C.E.O. of the HD Digital Radio Alliance. "We think consumers are going to love having this information-rich, one-stop resource. This is all about quality and freedom for listeners. Quality of sound and freedom of choice. And on HD2 channels for the next 18 months to two years, freedom from commercials."
There was even more good news for listeners recently when Boston Acoustics announced that it was slashing prices on its Receptor Radio HD from $499 to $299, making it possible for more listeners than ever to join the digital radio revolution. New receiver products, from desk-top models to digital car radios, are allowing listeners to have digital radio wherever, whenever.
As the digital radio revolution takes hold, HDRadio.com will provide consumers with updates on new programming, new receiver products, new digital stations and where-to-buy information. Stay tuned!
About the HD Digital Radio Alliance
The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD digital radio. Current members include ABC Radio (in Los Angeles and Minneapolis), Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media, and Susquehanna.
Nancy Zakhary / Jeanne-Marie Baron
Brainerd Communicators, Inc.
(212) 986-6667
nancy@braincomm.com
baron@braincomm.com
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