Clear Channel’s Creative Services Group to Supply HD Digital Radio Promotional spots in HD Digital Radio Alliance Campaign
Group to Supply HD Digital Radio Promotional Spots to Radio Broadcasters Participating in HD Digital Radio Alliance’s $200 Million Promotional Campaign Enters New Phase
San Antonio, Texas, April 10, 2006 – Clear Channel Radio today announced that its Creative Services Group is making accessible radio advertisements promoting HD digital radio. Available to the 12 member companies of the HD Digital Radio Alliance, an industry group promoting the adoption of HD digital radio, the new spots are edgy and contemporary with a tag line that plays on the theme of high definition --“Are You Def Yet?”
Alliance member companies, which include large, small and independent radio operators, will have access to spots that are ready-to-air to air on Rock, CHR, News/Talk, AC and HipHop/Urban-formatted stations. Samples of the new creative can be heard at www.areyoudefyet.com.
“We applaud this extraordinary work from the Creative Services Group. Clear Channel, as well as other Alliance member companies, is doing some outstanding creative showcasing HD Radio” said Peter Ferrara, president and C.E.O. of the HD Digital Radio Alliance. “We believe these kinds of efforts by the Alliance members will help increase the appetite for the impressive digital sound and expanded format features that HD digital radio offers.”
The unprecedented HD Digital Radio Alliance formed in December of 2005, announced at its inception that it would devote more than $200 million in commercial inventory on their own stations in 2006 to promote HD digital radio and the new HD2 multicast channels.
“We are excited to add the HD Digital Radio Alliance to the growing list of organizations using campaigns developed by our Creative Services Group,” said John Hogan, president and CEO of Clear Channel Radio. “This is a particularly important collaboration as Clear Channel is committed to the advancement of HD Digital Radio, and to working with the many radio companies that are furthering the efforts of the Alliance’s charter.”
Clear Channel Radio’s award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Sanda Coyle
Clear Channel Radio
(210) 832-3345
SandaCoyle@clearchannel.com
Kim Holt / Jennifer Gery
Brainerd Communicators, Inc.
(212) 986-6667
holt@braincomm.com
gery@braincomm.com
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