Land Rover Takes HD Radio™ Technology Off-Road
New HD Radio Option for Luxury SUVs Drives State-of-the-Art, In-Vehicle Entertainment Experience
Mahwah, N.J. – April 8, 2008 – Land Rover today announced that it will make available to its U.S. customers factory-installed HD Radio™ technology across the entire 2010 model year Land Rover product line. Owners of the luxurious SUVs will have access to cutting-edge AM/FM HD Radio audio systems featuring innovative new content and formats, essential data services and crystal-clear sound. In New York alone there are 27 HD Radio stations offering 23 all-new digital multicast channels. HD Radio technology will be integrated into the factory-installed audio systems that already feature options for satellite radio, CD and MP3 player connections.
"Land Rover customers expect their vehicles to be the most capable luxury SUVs in the world, both in terms of what they can do on the road, and the experience they offer inside the cabin," said Chris Marchand, executive vice president, marketing and sales, Land Rover North America. "Certainly integrating HD Radio technology into our audio systems will add to the enjoyment our customers experience driving their Land Rovers."
HD Radio technology is the most significant advance in radio broadcasting since the advent of FM. Available to 84 percent of Americans, nearly 2,000 HD Radio stations are already on the air with 1,000 new FM multicast channels (HD2/HD3) that are exclusive to HD Radio listeners – all subscription free. These channels feature digitally delivered new music and fresh formats, some of which showcase All Live and Acoustic, Southern Rock or Pride niche content. For a complete list of HD Radio stations currently broadcasting nationwide, please visit hdradio.com.
The 2010 Land Rover vehicles incorporate a comprehensive range of state-of-the-art technologies, designed to improve comfort, convenience, safety and security for all vehicle occupants.
About Land Rover North America
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing £700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.
Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
for the HD Digital Radio Alliance
(212) 986-6667
cianciulli@braincomm.com
nancy@braincomm.com
Diane Warren
HD Digital Radio Alliance
(210) 832-3509
diane@hdradioalliance.com
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