HD Radio advertising ... the upgrade adventure continues!
Broadcasters market HD Radio devices, retail stores and automakers!
Q3 2009 advertising will showcase new portables!
HD Radio broadcasting on the go!
WHAT: The HD Radio Alliance, 10 committed radio companies who broadcast with HD Radio™ technology, roll out the summer 2009 HD Radio campaign.
The new campaign finds Jean Luc Tuner, the soon to be infamous radio airwave explorer, discovering the beauty of upgrading to HD Radio technology – more stations for free! The commercials are light, fun and very informative explaining “if you don’t have an HD Radio, you’re not hearing HD Radio.” Follow the series... onward, radio explorer!
The new commercials will focus on consumer messaging, listen here: www.HDRadioAlliance.com and later in the year the Alliance will advertise specific NEW PORTABLE devices for sale when they hit retail stores!! Stay tuned.
WHY: Consumers love their radios now with digital AM and FM. The UPGRADE to HD Radio technology provides better quality sound and new additional local stations. When listeners find the new content they want, they want to upgrade their radios at home, in the office and in the car to new HD Radio receivers! Soon they will be able to upgrade the radios in their pockets!
Consumers can visit www.HDRadio.com to check out the new HD Radio devices for their cars, for their homes and for their pockets. Consumers will also find the local market specific HD Radio Station guides at the site.
WHEN: The HD Radio Alliance Q3 campaign will begin on June 29 and run for 13 weeks.
WHERE: The HD Radio Alliance campaign will run commercials on over 600 radio stations in the top 100 markets promoting the benefits of HD Radio technology, devices, retailers and automakers!
Contact: Diane Warren – Diane@HDRadioAlliance.com
Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
for the HD Digital Radio Alliance
(212) 986-6667
cianciulli@braincomm.com
nancy@braincomm.com
Diane Warren
HD Digital Radio Alliance
(210) 832-3509
diane@hdradioalliance.com
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