Detroit Retailers Expand Support for HD Digital Radio
Mickey Shorr Launches HD Radio Marketing Campaign
ABC Warehouse Expands its HD Radio Programs
DETROIT – May 15, 2006 – HD Digital Radio™ is in high demand and Detroit retailers are taking notice. Beginning today, Mickey Shorr will launch a marketing and advertising campaign devoted to HD Digital Radio, while ABC Warehouse will be expanding on its current HD Radio campaign, the HD Digital Radio Alliance announced today.
Mickey Shorr’s program will include custom made commercials running on 12 Alliance member radio stations, Spanish-language versions of marketing and advertising, in-store and online instruction to assist customers, extensive staff training and in-store and point-of-purchase marketing, similar to those launched last month by Tweeter and Crutchfield.com.
Through ABC Warehouse’s expansion, the retailer will offer customers exclusive discounts on JVC HD Radio units through coupon offers and special promotions on Kenwood HD Radio Tuners. Additionally, the retailer will be creating promotional sports packages with the Detroit Tigers baseball team and using direct mail to promote HD Digital Radio.
“HD Digital Radio has gained a healthy fan base in the Detroit market and retailers want to be a part of that,” said Peter Ferrara, president and C.E.O. of the HD Digital Radio Alliance. “Mickey Shorr and ABC Warehouse have been the first retailers in this market to capitalize on the growing HD radio trend, but you can bet they won’t be the last.”
“Mickey Shorr is dedicated to providing our customers with the highest quality products and services,” said Michael Shelby, director of advertising and marketing for Mickey Shorr. “That is why we have been selling HD Radio to our customers for some time now and will continue to do as the demand for this new technology grows.”
Mickey Shorr will be devoting a large part of its campaign to newspaper advertising. The company has been selling the JVC HD Radio units since earlier this year and will continue to do promotions surrounding the unit.
Detroit Retailers Unveil HD Digital Radio Campaigns
“As one of the largest electronics retailers in the market, ABC Warehouse is always aware of what our customers want,” said Bob Fraser, merchandiser, ABC Warehouse. “HD Radio is one of the hottest entertainment trends around and that is why we wanted to expand our reach to the HD Radio audience.”
Both campaigns from ABC Warehouse and Mickey Shorr are part of the HD Digital Radio Alliance’s $200 million, on-air advertising campaign which was announced in December of last year. The Alliance recently announced its second wave of HD2 multicast channels in 22 markets, bringing its total number of markets to 50.
About the HD Digital Radio Alliance
The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD Digital Radio. Current members include ABC Radio (in Los Angeles and Minneapolis), Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media, and Susquehanna.
Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
for the HD Digital Radio Alliance
(212) 986-6667
cianciulli@braincomm.com
nancy@braincomm.com
Diane Warren
HD Digital Radio Alliance
(210) 832-3509
diane@hdradioalliance.com
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