Cambridge SoundWorks® Introduces Component HD Radio Tuner for Less than $300
Seeking Great Performance and Value
DENVER, CO, September 13, 2006 – Today at the CEDIA EXPO in Denver, Colorado (Booth #579), Cambridge SoundWorks® introduced a new component HD Radio tuner that will retail for under $300. Using Cambridge SoundWorks’ new SoundWorks Tuner 850HD, a custom installer can create affordable, up-to-date systems that include the superior fidelity and enhanced programming of HD Radio™ technology. The SoundWorks Tuner 850HD retails for only $299.99 and will be available for purchase in November. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).
“The custom installer community is a perfect fit for HD Radio technology. The customer base is willing to invest in high quality media, and can appreciate the difference between average and excellent audio and video,” said Rob Mainiero, general manager of Cambridge SoundWorks. “Our new SoundWorks Tuner 850HD provides HD Radio at a tremendous value, and is targeted at owners of existing or custom-installed systems. Many of these consumers appreciate HD Radio’s fidelity and programming, but can’t or won’t pay $1,000 or more to add this feature to their systems.”
The SoundWorks Tuner 850HD comes configured for rack mounting and features 3 signal outputs (2 digital and 1 analog) for maximum installation versatility. An easy-to-use infrared remote control is included for “line of sight” control. In addition, the tuner features a vocabulary of commands to support remote user interface panels common in custom installation. In addition to its “F” connector input for FM, the SoundWorks Tuner 850HD includes a sensitive external AM antenna on a generously long signal lead, allowing placement away from local sources of AM interference.
“We are very pleased to see a high-quality manufacturer like Cambridge SoundWorks meeting the rising consumer demand for HD Radio products with these new, high-end digital radio receivers,” said Peter Ferrara, president and C.E.O. of the HD Digital Radio Alliance. “The Alliance’s mission is to accelerate consumer awareness and demand for this technology, and Cambridge SoundWorks is now fully engaged in that process by enabling the most discerning audio consumers to discover HD Radio’s crystal-clear sound and exciting new programming.”
Complementing its HD Radio tuner, Cambridge SoundWorks also introduced a new addition to its high performance table radio family, the SoundWorks Radio 820HD stereo table radio. Cambridge SoundWorks’ award-winning audio performance, intuitive controls and efficient digital technology provide the perfect platform to enjoy HD Radio technology and its programming in a beautiful design that fits nicely on a table top. Special attention was paid to the SoundWorks Radio 820HD to ensure the best possible reception of HD Radio broadcast. A unique-in-class telescoping antenna supports the FM band, while a generously large internal ferrite antenna supports the AM band. As a result, the SoundWorks Radio 820HD will consistently deliver all HD Radio’s great new features: FM channels with near-CD quality sound, AM radio with FM-quality sound, and extra HD2 multicast channels featuring expanded formats. Users can also access up-to-the-minute text information, such as artist and song IDs, traffic alerts, sports scores and more. All with no monthly subscription fees required.
Pricing and Availability
The SoundWorks Tuner 850HD and SoundWorks Radio 820HD will retail for $299.99 each. They will be available for purchase in November at Cambridge SoundWorks’ retail locations, www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI.
About Cambridge SoundWorks
In addition to manufacturing over 70 different models of home theater and multimedia loudspeakers, high performance radios and assorted audio products, Cambridge SoundWorks focuses its retail operations on home theater solutions, custom installation and is a leader in offering personal digital entertainment products including the widest array of MP3 players. The company sells its award-winning line through its retail stores, online at www.cambridgesoundworks.com and catalog operation at 1-800-FOR-HIFI. Cambridge SoundWorks has partnerships with some of the country’s leading consumer electronics retailers, including Fry’s Electronics, J&R Music and Computer World and Amazon.com. Cambridge SoundWorks products are also sold globally via parent company, Creative Technology Ltd. - the worldwide leader in digital entertainment products for PC users.
About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
About the HD Digital Radio Alliance
The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD digital radio. Current members include major radio groups and independent station owners: ABC Radio (in Los Angeles and Minneapolis), Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media and independent owner Jerry Lee with WBEB Philadelphia. For more information on HD digital radio, visit www.hdradio.com.
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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.
Cambridge SoundWorks and SoundWorks are trademarks or registered trademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.
Maria Cataldo
Cambridge SoundWorks
(978) 623-4472
mcataldo@hifi.com
Diane Warren
HD Digital Radio Alliance
(210) 832-3509
diane@hdradioalliance.com
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