Specialty retailer launches rollout of HD Radio receiver models in stores, online and in catalogue

Expanded retail presence to be promoted in next phases of
HD Digital Radio Alliance’s $250 million ad campaign

SAN FRANCISCO and ORLANDO, Fla. – February 7, 2007– The HD Digital Radio Alliance, a joint initiative of radio broadcasters to accelerate consumer adoption of HD digital radio, and Sharper Image Corporation (NASDAQ:SHRP), a specialty retailer known as a leading source of new, innovative, high-quality products, today announced the launch of HD digital radio products in over 188 Sharper Image stores nationwide, as well as online and on the cover of the company’s celebrated catalogue.  The retailer’s move will be heavily promoted in the Alliance’s $250 million 2007 ad campaign, announced in December.

“HD digital radio is rapidly becoming the next exciting enhancement to the digital lifestyle,” said Roger Bensinger, SVP of Marketing, The Sharper Image.  “By being at the forefront of helping consumers discover this hot new technology, The Sharper Image will continue to deliver on its commitment to bringing the most innovative, highest quality products in the world to our customers.”

This season, Sharper Image customers in stores and online at www.sharperimage.com can purchase two of the most popular tabletop HD digital radio models: the Boston Acoustics Recepter Radio HD is available in stores and online now.  The Sangean receiver is available online and will be in stores beginning in April.  In addition, the Boston Acoustics Receptor Radio HD will be on the cover of the company’s latest catalogue, widely regarded as the “Bible” for cutting-edge lifestyle products by the millions of consumers who receive it annually.  The Sangean model retails for $249.95, the Boston Acoustics for $299.95. 

“The decision by The Sharper Image to carry HD digital radio highlights the incredible momentum behind HD Radio,” said Peter Ferrara, president and CEO of the HD Digital Radio Alliance.  “The Sharper Image is synonymous with cutting-edge products, and they’ve recognized HD Radio as fitting right in with their strategy.  Clearly, this technology is quickly coming to represent a key lifestyle trend as the pace of the rollout accelerates.”

Supporting The Sharper Image will be part of the next phase of the Alliance’s $250 million dollar 2007 advertising campaign announced in December.  Beginning today, a series of :15 and :30 spots will promote products, in-store availability and online availability in all of The Sharper Image’s markets.  The new ads can be heard online at www.hdradioalliance.com.

HD digital radio enables consumers to hear a wide range of new HD2 multicast formats and programming as well as hearing their favorite radio stations in crystal clear digital sound – with no subscription fee.  Over 1,100 radio stations in the United States currently broadcast in HD, with over 600 carrying HD2 multicast programming.  All consumers need to hear it is a new HD digital radio receiver. 

About the HD Digital Radio Alliance

The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD digital radio. Current members include major radio groups and independent station owners: ABC Radio (in Los Angeles and Minneapolis), Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Cumulus, Emmis Communications, Entercom, Greater Media and independent owner Jerry Lee with WBEB Philadelphia. For more information on HD digital radio, visit  www.hdradio.com.

About Sharper Image Corporation

The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. The Company's principal selling channels include 188 Sharper Image specialty stores throughout the United States; the award-winning Sharper Image monthly catalog; and its primary Web site,  www.sharperimage.com.  The Company also has business-to-business sales teams for marketing its exclusive and proprietary products for corporate incentive and reward programs and wholesale to selected U.S. and international retailers.