Discover HD Radio at the North American International Auto Show in Detroit
The automotive industry will be discovering HD digital radio in a big way during this year’s North American International Auto Show, with an exciting mobile HD digital radio promotion debuting in Detroit on Wednesday, January 10 and continuing throughout the show.
On Wednesday and Thursday (1/10-11), a fifteen-person HD radio street team will paint the town orange as they fan out in orange jump suits and hats to hand out HD Radio lanyards and VIP cards near the People Mover exits at Cobo Hall. *** Once you get your VIP card, go to www.HDRadio.com and register your phone number for a chance to win an HD Radio converter that will turn any AM/FM car radio into an HD digital radio. The rules of the contest are posted on the site.
HD radio will also be hitting the streets of Detroit with five mobile billboards featuring exciting new HD radio creative (attached) with night illumination, which will be covering the Cobo Center parking lot for the first and second weekends of the show (Fri-Sun 1/12-14 and Sat-Sun 1/20-21). The mobile message of “Drive, Listen, Love” is sure to resonate with consumers and with an automotive industry seeking the latest and greatest in in-vehicle entertainment. With new automotive HD radio receivers and converter devices coming onto the market soon, NAIAS is the ideal time to get the word out.
HD Radio: Discover It!
Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
for the HD Digital Radio Alliance
(212) 986-6667
cianciulli@braincomm.com
nancy@braincomm.com
Diane Warren
HD Digital Radio Alliance
(210) 832-3509
diane@hdradioalliance.com
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