5 Tech Trends Every Radio Exec Should Know

Mike Starling writes in Radio Ink:

Twenty-five years ago, I would've said you need a PC. Ten years ago, I would've said you need a satellite radio. Five years ago, it would have been a multi-cast HD Radio. Today, my first suggestion for what every radio executive should know about firsthand is the iPhone. It isn't because the AT&T coverage is so impressive, because it isn't. It isn't because it is a perfect product; I've got a full page of pet peeves. But those drawbacks pale in the light of how impressive this product is, in ways you simply must use it for a month or so to begin to fully grasp. As a good friend remarked to me recently, radio is now a feature, not a product.

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