NextRadio, HD Radio Technology™ Debut Car Platform
Platform delivers interactive FM radio to connected cars, including enhanced tuning and discovery, social media integration.
There is a lot of automaker interest in NextRadio and HD Radio Technology's prototype of a combined platform, one that demonstrates the possibilities of interactive digital radio in connected cars.
The first implementation combines FM analog and digital over-the-air radio services with visual and digital capabilities of the NextRadio smartphone app. It’s a product offering that would help to keep radio relevant, according to Bob Struble, president/CEO of HD Radio developer iBiquity Digital.
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