HD Radio Technology Expands to Over 200 Digital Channels in Mexico

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Digital radio now covers 41% of Mexico’s broadcast audience, reaching 50 million potential listeners, and growing  

Mexico City, June 17th, 2021 – Xperi Holding Corporation (NASDAQ: XPER) (“Xperi”), developer of the most successfully deployed commercial digital radio system worldwide, celebrates the 10th anniversary of the adoption of digital terrestrial radio broadcasts in Mexico with a major milestone: more than 200 digital channels now broadcast via Xperi’s HD Radio™ broadcast technology, with a reach of over 50 million listeners across Mexico. Twenty-five leading car brands have integrated HD Radio technology across 128 car models in Mexico.  

Mexico adopted its digital terrestrial radio standard in June 2011, with broadcasters able to voluntarily adopt hybrid (analog and digital) transmissions.  

“HD Radio technologies offer crystal-clear sound, broad reach, a visually-immersive experience and low implementation costs. This, along with the opportunities it offers broadcasters for increased ad revenue through its multicast channels and deeper listener engagement, has helped Xperi achieve this major milestone in Mexico,” said Xperi Mexico’s Fabián Zamarrón.  

HD Radio technology is a digital broadcast system for AM and FM radio stations that broadcasts a digital signal over traditional radio frequencies, allowing for up to three additional digital channels of new audio programming as well as text, information and images. Consumers can tune in to their favorite station and their HD Radio receiver will automatically lock in to the HD1 signal for that station. And, one click over on the dial, they can listen to entirely new content on the HD2, HD3 or HD4 channels.  

Among the leading broadcasters in Mexico offering listeners the benefits of the HD Radio technology are Grupo Fórmula, Radio Centro, Imagen Radio, Televisa Radio, Grupo ACIR, Grupo Multimedios, MVS, Grupo IMER,  Grupo Gape, Megaradio, Radiorama, RadioSA, Respuesta Radiofónica, Uniradio, Oliva Radio, Ibero 90.9, Luz Network, Grupo Palacios, Radio Grupo, Grupo Oro, Cinco Radio, Medios and Editorial Sonora, Grupo CPS, Promomedios, Capital Media, CORTV, Radio Educación, Radio Universidad, Ultra Radio, Global Media, among others.  

“Staying ahead of the curve with the latest innovations in broadcasting should be a priority for our country so that listeners can have the best possible listening experience,” stated José Luis Rodríguez Aguirre, President of the CIRT Board of Directors.  “HD Radio technology has helped make this a reality.  We will continue supporting the implementation of HD Radio technology to further expand digital radio coverage in Mexico.”  

“Radio continues to be the anchor for consumers’ media diet, with nine out of ten vehicle owners surveyed saying it is important to have radio in their dashboard[1],” continued Zamarrón. “We believe that the adoption, and development, of digital technology by broadcasters further elevates radio’s quality, enabling the modern, immersive, digital listening experience that today’s consumers demand.”  

The key features that HD Radio technology offers local AM and FM radio stations, and their audiences, are:  
  • Digital Sound. Crystal clear, static-free sound with none of the clicks, hisses or pops associated with traditional analog radio. FM radio sounds like near-CD quality, and AM radio sounds like FM stereo.
  • HD2 / HD3 / HD4 Additional channels. Stations can offer up to 3 additional digital channels in the same frequency with different content and programs.
  • Program Info. HD Radio receivers display station information and logo, artists’ name, song title and album name/cover that is being listened to, as well as advertisers’ image and/or slogan.
  • Artist Experience. Images related to the broadcast can be displayed, including items such as album cover art and radio station or advertiser logos.
  Worldwide, HD Radio technology is available in more than 75 million automobiles, and is integrated by over 40 major auto manufacturers, in brands such as Ford, Toyota, Mazda, Nissan, KIA, Hyundai, Buick, Cadillac, Chevrolet, GMC, Chrysler, Dodge, Fiat, RAM, Jeep, Honda, Mitsubishi, Subaru, Audi, Lincoln, Infinity, Tesla, Bentley, Mercedes-Benz and Alfa Romeo.  

HD Radio technology is an integral part of the number one source for in-car entertainment and currently reaches 400 million people, with over 4,700 channels of programming across the United States, Mexico and Canada which makes HD Radio the most widely deployed digital AM and FM radio system in the world.  

For further information: https://hdradio.com/mexico

Xperi media contact:

Mexico:  Lourdes Salmones, Zeda Comunicación, S. C., +52 55 5254-1171 lsalmones@zedacomunicacion.com.mx

E.E.U.U.: Melanie Webber, mWEBB Communications + 1 949-307-1723


Xperi Investor Contact:

Geri Weinfeld, Vice President of Investor Relations +1 818-436-1231 geri.weinfeld@xperi.com