Xperi at Mexico’s annual meeting of university radio stations

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The annual meeting of Mexican university radio stations was held in San Luis Potosi. Xperi’s representatives attended to talk about the future of the radio industry.

On September 1st and 2nd 2022, Mexico’s Network of University Radio Stations (Red de Radios Universitarias de Mexico, RRUM) celebrated its seventh annual meeting in the Autonomous University of San Luis Potosí facilities. Representatives (directors, general and technical managers) from public and private university radio stations attended this hybrid event.

During these two days of talks, panels, and round tables, the attendees had the opportunity to hear from different experts on important topics such as cultural journalism, radio marketing, and indigenous radios.

Xperi’s session during the two day event was titled “New trends and technologies for radio industry.” Fabian Zamarron, Xperi’s director for the Mexican and LATAM broadcast market, discussed how the global radio industry has changed during the last years and how digital technologies are helping radio stations maintain their relevance with listeners, by making the content available to listeners wherever and whenever they want.

Fabian shared with the audience stats about the growth of HD Radio technology in North America, focusing on Mexico which already has 217 digital channels and 26 brands that have integrated HD Radio technology in their 157 models. This means that 61% of the car brands in Mexico have at least 1 model with a digital receiver factory integrated.  He also highlighted how digital radio (HD Radio) features can offer a multimedia experience, more content, as well as new revenue streams. Later in the sessions, he talked about the importance of making radio content available on different digital platforms, from mobile phones to smart speakers through Xperi’s All-in-Media (AIM) app solutions.

Fabian also reiterated Xperi’s commitment to the success of broadcast radio now and in the future by talking about DTS AutoStage, Xperi’s global hybrid media platform, its main features and its presence in the country through the Mercedes S Class model.