Educate your audience about the benefits of listening to your station on an HD Radio Receiver.
Cultivate a digital footprint that includes a website, social media following, and email marketing.
Work with local auto dealerships to create layered campaigns that drive traffic and awareness.
Use your main channel to help increase awareness of your additional HD2/HD3 stations.
Building Around A Clients Needs
The team at Emmis, a concert hall in St. Louis, needed to reach a new audience of music lovers that would be interested in purchasing tickets to upcoming shows.
Emmis St. Louis, Sales Manager
Growing a Fan Base
The Pittsburgh Penguins were looking for new ways to strengthen the team brand. With it’s loyal and enthusiastic fan base, the Penguins were looking to for new ways to engage and grow it’s fan base.
BMI Songwriters Summit/Bonneville International - Salt Lake City
Sound warehouse is a huge believer in radio, specifically HD Radio. Their staff is fully involved and truly partners with radio to ensure all elements work together from start to finish. They’ve been a big supporter of our conversion to HD Radio Broadcast.
Emily Hunt, Sales Manager, KSFI/KRSP
CAN A STATION USE THE HD RADIO TECHNOLOGY LOGO?
Stations that are licensed to broadcast digitally can use the HD Radio logo in promotional manners. We ask that you visit the ‘HD Radio Branding Toolkit’ to find more information.
HOW DO I REFER TO HD RADIO TECHNOLOGY?
When speaking or writing about HD Radio technology, always use “HD Radio” as an adjective and not as a noun. Also, always remember to follow “HD Radio” with either ‘broadcast’, ‘technology’ or ‘receiver’. If there are any further questions, please email HDRBroadcasterInfo@Xperi.com
WHERE DO I FIND THE HD RADIO TECHNOLOGY LOGOS AND ARTWORK?
Visit the ‘HD Radio Branding Toolkit’ for all your logo and artwork needs. If you need custom or additional elements, please send an email to HDRBroadcasterInfo@Xperi.com
WHAT AUTOMAKERS CURRENTLY OFFER HD RADIO TECHNOLOGY?
There are currently 40 US auto manufacturers shipping at least one vehicle with HD Radio technology. Visit our 'Get A Radio' section for a more detailed list of all vehicles.
ARE THERE BROADCASTER DISCOUNTS ON HD RADIO RECEIVERS?
There are broadcaster discounts on HD Radio receivers. There are discounts available on certain tabletop and portable receivers. Email HDRBroadcasterInfo@Xperi.com
for more information on the available discounts.
WHERE CAN MY LISTENERS FIND RECEIVERS?
HD Radio receivers are available at most local electronic retailers and online. Visit our 'Get A Radio' section for a more in depth look at the HD Radio receivers that are available.