ENGAGE YOUR LISTENERS
WITH HD RADIO TECHNOLOGY
Utilize your HD2 and HD3 channels to engage your listeners with niche or specialty programming.
Create a visual radio listening experience with station logos, album art, and client logos.
PROGRAM SERVICE DATA
Use station text to deliver a social media call to action in addition to song titles and artist information.
EXPANDING REACH ON A HERITAGE AM
WLIB-AM had the issue of expanding its audience, while trying to extend it’s brand in a market with over 80 local stations. Through multicasting on it’s sister station WBLS-FM, WLIB-AM was able to increase listener awareness and extend it’s brand in a
“Simulcasting Wlib-am On Wbls’ Hd2 Channel Has Been A Great Move For Us. We’ve Exposed Many New Listeners To Wlib And Extended It’s Reach In The City.”
Program Director, WBLS-FM
FILLING THE MARKET VOID
WSTW-FM saw a format gap with younger consumers within it’s own market. Without a true music mix channel geared towards the younger audience, WSTW launched Graffiti Radio on its HD2 channel.
BROKERING A NETWORK
CBS Detroit wanted to take self-improvement to a new level! It decided to create a brokered time package network called “The Sky Radio Network”. CBS took its HD3 channel in Detroit and offered hourly packages on an annual purchase program with self help.
“Our mission is to expand our reach through emerging radio technology and improve our world one listener at a time”
COLLABORATING WITH A UNIVERSITY
WMNF Community Radio saw an opportunity to give greater life and exposure to a larger audience potential to a student run, low-power AM university station (Bulls Radio). WMNF worked with the team at Bulls Radio to setup a lease for WMNF’s HD2 channel.
“The collaboration fills another void: youth involvement in radio.”
Former WMNF Station Manager
HOW SHOULD MY TALENT REFER TO HD RADIO TECHNOLOGY?
When speaking or writing about HD Radio technology, always use “HD Radio” as an adjective and not as a noun. Also, always remember to follow “HD Radio” with either ‘broadcast’, ‘technology’ or ‘receiver’. If there are any further questions, please send an email to HDRBroadcasterInfo@Xperi.com
CAN A MULTICAST BE PPM ENCODED?
Multicast channels can definitely be PPM encoded. Currently, there are several multicast channels that are appearing in Nielsen Audio ratings throughout the country.
HOW ARE LISTENERS RESPONDING TO HD RADIO BROADCASTS?
Listeners are responding very well to HD Radio broadcasts with one overall complaint, time alignment. When a station switches from analog to digital with no alignment, listeners then develop a negative experience.
HOW DO LISTENERS DISCOVER NEW PROGRAMMING?
New programming is discovered through the station guide on HDRadio.com, the HD Radio Guide App (available on both iOS and Android) as a FREE download, and through their local broadcaster.
WHERE CAN RECEIVERS BE PURCHASED?
Receivers can be purchased at your local electronics retailer or an online electronics retailer. Visit the product guide on HDRadio.com for a complete list of HD Radio products available.
WHO CONTROLS THE CONTENT ON MY MULTICAST CHANNEL?
Programming on multicast channels are completely controlled by broadcasters. HD Radio technology has no control over the content, we’re simply the creators of the technology that allows a station to send multiple content pieces on one frequency.
WHY ARE BROADCASTERS EXCITED?
Broadcasters are excited for HD Radio technology as it’s enhancing the radio listening experience. Today’s music listener expects an interactive and visual experience. HD Radio technology brings all of these elements to over-the-air broadcasts with features such as; Artist Experience®, Program Info, iTunes® Tagging, multicasting, and many others.
HOW MANY VEHICLES OFFER HD RADIO TECHNOLOGY?
HD Radio technology is available as a standard or an optional feature on vehicles from ALL Major Auto Manufacturers. Features vary depending on the brand, but visit the 'Get A Radio' section of HDRadio.com to learn more.
CAN AN AM BROADCAST DIGITALLY?
An AM station can definitely broadcast digitally. There are currently many AM stations around the country broadcasting digitally.